Every event is an audience.
Spotcast places your brand in front of the right people at the right moment — using mobile geo-fencing around live events, venues, and competitor locations. Then retargets every attendee for 90 days or more.
Spotcast is run by adtech practitioners with over a decade of hands-on experience building and scaling advertising platforms — not consultants reading about it.
When you work with Spotcast, you get the operator directly. No account managers. No middlemen passing your brief to someone else.
Campaign slots fill as events approach. The earlier you plan, the better your targeting window.
Don't see your event? We can build a campaign around any venue, conference, or activation — anywhere in the US and Canada. Get in touch →
Event geo-fencing draws a virtual boundary around a physical location — a stadium, convention center, trade show floor, or any venue — and identifies mobile devices that enter that boundary during a defined window of time.
Unlike social media ads or search ads that target intent signals, geo-fencing targets physical presence. If someone's phone was inside the MetLife Stadium perimeter on match day, we know they were there — and we can serve them your ad during the event and for up to 90 days after.
This isn't broad location targeting. It's venue-level precision — down to the footprint of the building itself. And because it's mobile-first, it works across every app, browser, and connected device your audience uses.
Reach look-alike audiences, registered attendees, and local audiences in the lead-up. Build brand recall before the doors open.
Geo-fence the venue perimeter in real time. Capture every device that enters — on their phone, tablet, or any connected screen.
Retarget confirmed attendees for up to 90 days post-event. Convert post-event intent into clicks, visits, and sales.
From the World Cup to a local trade show, Spotcast builds campaigns around the physical moments that matter most to your business.
Stadium games, championship matches, concerts, and arenas — anywhere in the US and Canada. Reach fans arriving, in-venue, and departing, then retarget the full audience for up to 90 days.
Geo-fence the convention center floor, attendee hotels, and nearby restaurants. Reach your exact B2B buyer without paying for a booth — or use it to maximise ROI from one you already have.
Pop-ups, product launches, experiential campaigns, and store openings. Drive foot traffic during the event window and build a retarget pool that converts weeks after the activation ends.
Geo-fence competitor locations, booths, and events. Reach high-intent audiences the moment they're engaging with your competition — and give them a reason to choose you instead.
Rallies, town halls, voter registration events, and community gatherings. Geo-precise targeting at the neighborhood level, with post-event retargeting for sustained message reinforcement.
Capture foot traffic surges around nearby events before they happen. Any business within range of a stadium, arena, or convention center has a captive audience — but only if they show up first.
You choose the event. We handle the rest — geo-fence, delivery, audience capture, and retargeting across every channel.
Tell us the event, address, or venue. We draw a boundary around the location and define the exact targeting window. You see the geo-fence before anything goes live.
The moment a mobile device enters your geo-fence, it becomes targetable. We serve your ads across mobile and digital out-of-home screens in real time — based on verified location signals, not guessed demographics.
Every device confirmed inside your geo-fence during the event window is added to a persistent audience segment. This becomes your verified retarget pool.
Your captured audience doesn't disappear when the event ends. We retarget them across every channel they use — serving contextual ads that convert post-event intent into real business outcomes.
Restaurants, bars, retailers, and services within 2 miles of a stadium or convention center who want to capture event foot traffic.
Companies attending conferences who want to dominate the conversation around the event — before, during, and after.
Mid-size brands that want market visibility during a specific event window without the cost of traditional OOH — in any city, any market.
Marketing agencies that want a specialist to handle event targeting for their clients — white-label friendly.
These are real campaign scenarios. If any of them sound like your business, a 15-minute call is all it takes to see what your audience looks like.
"We want fans coming to us before and after the match — not the bar across the street." We geo-fence the stadium, serve your ads to every device inside, and retarget them for 30 days after.
"We want to be in the conversation at CES without paying for floor space." We geo-fence the convention center — including competitor booths — and serve your ads to every attendee's phone.
"We're fully booked for match days but want fans to book dining, spa, and experiences." We capture the in-venue audience and retarget them before and after with your specific offer.
"There are 20,000 people near our store this weekend and we're not capturing any of them." We activate mobile ads around the event perimeter and drive them through your door.
"Our client is sponsoring a major conference and wants to capture the audience — we don't have a geo-fencing capability in-house." We run the campaign white-label, you present the results.
Tell us your event and venue. We'll tell you exactly how many people we can reach, what channels make sense, and what it costs. No obligation.
Still have questions? Email directly at info@spotcast.io
Social media platforms target by declared location — what city someone says they're in, or broad radius targeting around a ZIP code. Event geo-fencing targets physical presence. If a device's GPS signal was inside the venue boundary during the event window, we captured it — regardless of what app they were using or what they clicked on. It's the difference between targeting "people interested in football" and targeting "people who were actually at the game."
Capture rates vary by venue type, event duration, and targeting parameters. For a well-configured campaign around a 60,000-person stadium, you can typically expect to capture 20–50% of attendees as addressable devices — meaning 12,000–30,000 people added to your retarget pool from a single match. A 3-day trade show with 5,000 attendees might yield 1,000–2,500 captured devices. We're transparent about estimates before any campaign launches.
Campaigns run across mobile display (banner ads inside apps and mobile browsers), in-app (inside games, news apps, utility apps), and programmatic DOOH (digital billboards and screens). Retargeting campaigns can also extend to connected TV — reaching the same captured audience on their home screens. We recommend the channel mix based on your audience and goals, not the other way around.
Yes — we'll need creative assets from you. At minimum your logo, brand colours, and a clear call-to-action. Standard display specs (300×250, 320×50, 728×90) cover most placements and we'll give you the exact specs upfront. If you need help with creative production, we can assist for a small additional fee.
At minimum, we recommend one week's lead time for a standard mobile event campaign. If you're planning DOOH or video placements, 2–3 weeks is ideal to allow for creative production and trafficking. For major events, earlier is always better. That said — if you're up against a deadline, reach out anyway and we'll tell you honestly what's achievable.
We have pricing to suit different campaign types and budgets — campaigns start from $2,500. Rather than list fixed packages, we prefer to understand your event and goals first and give you a specific quote. Reach out and we'll come back to you with a clear, transparent number within 24 hours.
Yes. All campaigns operate through IAB-compliant programmatic channels using anonymized device IDs — no personally identifiable information (PII) is collected or stored. Targeting is based on GPS signals from opted-in devices, consistent with CCPA, GDPR, and standard US privacy frameworks. We don't collect names, email addresses, or any personal data from venue visitors.
Our entry-level campaign starts at $2,500 and covers geo-fence setup, audience build, retargeting activation, and a campaign summary report. Simple, transparent, and results-first.
Geo-fences can be drawn to match the footprint of a venue — not just a broad radius. For a convention center, we can fence the floor plan. For a stadium, we can exclude car parks if you only want in-venue attendees. The boundary is defined before launch and you approve it. The tighter the fence, the higher the confidence that your retarget audience genuinely attended — which is why we work with you on the right boundary for each campaign rather than applying a one-size-fits-all approach.
Every campaign comes with a plain-English performance report — no dashboard logins, no spreadsheet archaeology. You'll see total impressions delivered, unique devices reached, retarget audience size, click-through rate by channel, and foot traffic lift where applicable (how many ad-exposed devices subsequently visited your location). For retargeting campaigns, we also report on conversion events — site visits, form fills, or purchases depending on what's being tracked.
Impression delivery begins within hours of campaign launch. For event-day campaigns, you'll see real-time audience capture happening as attendees enter the geo-fence. Retargeting typically ramps up in the first 48–72 hours post-event as the audience pool activates. A full performance report is delivered within 5 business days of campaign close. For multi-week retargeting windows, we provide a mid-campaign update and a final report at conclusion.
Yes. We work with marketing agencies as a specialist geo-fencing partner — either directly on managed campaigns or as a white-label execution layer for your client work. Reports can be delivered unbranded for agency use. We don't compete with agency relationships; we extend them. If you're an agency looking for a reliable event targeting partner you can bring to clients, get in touch to discuss partnership terms.
We build cancellation flexibility into every campaign brief upfront. If an event is cancelled before the geo-fence window opens, media spend that hasn't been committed is fully credited toward a future campaign. If an event is rescheduled, we adjust the targeting window at no additional cost. Strategy and setup fees are non-refundable once work has begun, but we'll always find a way to put your investment to work on the next opportunity.
Yes — and we're transparent about this upfront. Certain location categories are excluded from geo-fencing by platform policy and applicable law, regardless of campaign intent. These include:
Excluded venue types: Hospitals and medical facilities · Places of worship (churches, mosques, temples, synagogues) · Military bases and installations · Government buildings and courthouses · Schools and childcare facilities · Addiction treatment centres · Mental health facilities.
These restrictions exist to protect sensitive audiences and are enforced at the platform level — they are not optional overrides. If your target venue falls into one of these categories, we'll tell you before any work begins and help you identify an alternative strategy. For campaigns near (but not at) sensitive locations, we can configure the geo-fence boundary to exclude those footprints specifically.
Fill in the form and we'll come back within one business day with an audience size estimate, recommended channels, and a campaign cost — specific to your event and venue. No pitch. No pressure.
Disclaimer: Spotcast is not affiliated with, sponsored by, or endorsed by any venue, sports league, event organiser, or governing body unless explicitly stated. References to specific events and venues are for illustrative targeting purposes only. Campaign performance figures shown on this site are sample estimates for illustrative purposes only and do not constitute a guarantee of results. Actual audience reach, impression delivery, and performance will vary based on geo-fence parameters, event attendance, device availability, and market conditions. Delivery estimates are projections — inventory availability and pacing may vary.
Spotcast operates in compliance with IAB standards and applicable US and Canadian privacy law including CCPA. All targeting uses anonymised device identifiers from opted-in devices — no personally identifiable information is collected or stored. · Privacy Policy · Terms & Conditions · Available on request.